A Brief History of Apple PayApple Pay was rolled out in 2014 to generally favorable reviews. Although early reviews found the service user-friendly, many experts were unsure about whether it would be widely adopted. Six years later, there should be no doubts as to uptake. By February 2020, Apple Pay accounted for 5% of global card transactions, and it's on pace to account for 10% of global card transactions by 2025.
Merchants and Apple PaySo how does one use Payanywhere and Payments Hub to accept payments? The process is simple:
- Merchants send an invoice to a customer from Payanywhere or Payments Hub.
- The customer receives the invoice via email and is linked to a secure payments page by clicking “Pay Now.”
- Customers using an Apple Payâ€“compatible device can click the Apple Pay option to pay the invoice. Note: Customers can also pay by inputting their card information.
- The payment is submitted, and a receipt is emailed to the customer.
The Rise of Mobile Commerce Continues!You might be wondering how accepting Apple Pay online can help your small business. Aren't there enough payment solutions already on the market? The fact is that North Americans are using their smartphones to conduct more transactions than ever before. In fact, according to Statista, in 2021, 72.9% of all retail ecommerce is expected to be generated via m-commerce, up from 58.9% in 2017. That's a staggering figure, and merchants can't afford to sit on the sidelines. Today's consumer expects a seamless shopping experience, and a quick and painless checkout process is the cornerstone of any winning formula.
In store and In ViewAnd while we're on the topic, if you haven't already made it clear to your in-store customers that you accept Apple Pay, here are a few tips to give them a heads up:
- Display the Apple Pay symbol at your point of sale where it can be easily seen.
- Download the Apply Pay mark so you can add it to your email, terminal screen, and website.
- Order Apple Pay decals to put on your storefront window and register.